I wrote integrated campaigns for mayor Bill de Blasio's 11 channels and made recommendations about content management, workflow, and governance. I also produced videos and wrote on-screen text. As de facto information designer, I researched, digested, and humanized dense (and politically sensitive!) policy docs to tell those stories in social copy and gifs for New Yorkers of all education levels. De Blasio was subsequently re-elected.

My talented team included Demetrius Freeman, photographer; Aaron Cahan, film director; Caty Bartholomew, illustrator; and Amanawil Lemi, designer.
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