Below are excerpts from a 32-screen interactive experience on Wired for Dell about digital transformation. I worked from client marketing data and white papers to write all the copy and the headers, solo. ↓
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/d80828b5-1826-4f67-b49d-ffcb4d3ec077_rw_1920.jpg?h=17b53135cca4930689ce340f075e7b87)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/12e77c85-a4e0-44b3-b491-3e1bfbb1a4df_rw_1920.png?h=6f99d7dde52476767bb7ac32a7004ed4)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/f9408af5-8b6a-4769-a5ca-243d85f768ee_rw_1920.jpg?h=5729ac74879ab3151dc1ae7e4740a4b4)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/6b217273-7bb6-476c-83b5-f17111619ff6_rw_1920.jpg?h=8ba00bd8878a04efd09837a1e1322327)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/6e7cb484-e560-4017-bb47-7e4f9c127b7b_rw_1920.jpg?h=0e896722698bb2f6614920e544e36bbf)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/d1113a21-496c-428f-9dc1-ac30f1e95a25_rw_1920.jpg?h=50e4253ecb7405de3795f119a5c9f017)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/884c3361-0e76-4d83-a85c-b6b385cdb1af_rw_1920.jpg?h=1814e815e998540cf39c5f3798128db5)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/76a69091-bd58-43f5-aab2-7fca9ef9f09a_rw_1920.jpg?h=91cbb4d488262b0720b469965c2aa880)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/756ac1a7-9fcf-45d9-94e7-7974f33f775c_rw_1200.jpg?h=0a24765a2386c4e7c80c7620215626d2)
![](https://cdn.myportfolio.com/0c247f49-d177-43b6-9807-61c0f52bee16/852e3674-63cb-4776-986e-463f27f31a3a_rw_1200.jpg?h=cd37154245326e208e9bf39e84e9b0be)
I was part of Condé Nast advertising and marketing teams for 10 years, creating experiences and cross-platform storytelling that targeted thought leaders. Executions included videos, articles, and social campaigns. Clients were big brands; subject matter was tech, style, science, and design. The work often involved simplifying and explaining complicated technical stuff.
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