In 2019, I helped create a CMS that lets users create ads and manage ad budgets.
Research, competitive analyses, and reports
I researched and forecast trends in interaction and UX design, advertising, social media, marketing, and publishing to identify risks and opportunities. I then researched ad management on LinkedIn, Google, Facebook, Instagram, Twitter, and other platforms, looking particularly at names and terminology used by different groups.
Process and writing
I helped translate requirement docs into features, collaborating on and contributing to wireframes and prototypes.

I worked directly with legal to get answers for abstruse and convoluted aspects of the product and write content that would be clear and accurate about those aspects as part of a logical flow. 

I delineated voice and tone. I wrote and edited UX and UI copy and designed content, including headlines, subheaders, CTAs, error messages, tooltips, product-generated emails, alerts, and toasts.

I advocated for clarity and broke down difficult processes into clear, carefully paced steps. 

I assessed multiple iterations, revising the structure to be more logical as well as ensuring visual, functional, internal, and external consistency. 

I promoted the integration of human experience into a development-focused workflow. (UX designer: “I really respect how you work. Your human-first approach was very eye-opening.”)

Usability testing
I championed user testing, and was allowed to conduct a pilot usability test. I asked the internal user about terms and labels used in all form fields, then transmitted his feedback to teams.↓
My notes were used to adjust the requirements doc and flesh out ideas. Limited internal comms and a lightning-fast rate of change meant that many people, including leadership, learned about others' thoughts only through my docs. They also provided UX with a reference point for future iterations.

My research and reports informed overall strategy, copy, content design, and UX design. Many of my content strategy and UX design ideas appear in the current product, as well as my copy.
Invision, Zeplin, Miro, G Suite, Dropbox Paper
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