In 2019, V. helped create a CMS that lets users create ads and manage ad budgets.
Research, competitive analyses, and reports
V. researched and forecasted trends and techniques in interaction and UX design, advertising, social media, marketing, publishing, and tech to identify risks and opportunities. She then researched ad management on LinkedIn, Google, Facebook, Instagram, Twitter, and other platforms, looking particularly at names and terminology used by different groups.

V. took the initiative to take and share detailed notes from a three-hour meeting between the startup and a client, a large ad agency. She succinctly captured takeaways and presented findings for the executive team, data science, and UX.
Process and writing
V. helped translate requirement docs into features. She collaborated on and contributed to wireframes and prototypes.

She worked directly with legal to get answers for abstruse and convoluted aspects of the product and to write microcopy and terms and conditions that would be clear and accurate about those aspects as part of a logical flow. 

She delineated voice and tone. She wrote and edited UX and UI copy and designed content, including headlines, subheaders, CTAs, error messages, tooltips, product-generated emails, alerts, and toasts.

She advocated for clarity throughout the process. She broke down difficult processes into clear, carefully paced steps. 

She assessed multiple iterations, revising the structure to be more logical as well as ensuring visual, functional, internal, and external consistency. 

She promoted the integration of human experience into a development-focused workflow. (One UX designer wrote to her: “I really respect how you work. Your human-first approach was very eye-opening.”)

Usability testing
V. championed user testing, and was allowed to conduct a pilot usability test. She asked the internal user about terms and labels used in all form fields, then made detailed notes from his feedback succinctly in on-screen annotations to be used by multiple team members and especially the product team.↓
Successes
Her notes were used to adjust the requirements doc and flesh out ideas. Limited internal comms and a lightning-fast rate of change meant that many people, including leadership, learned about others' thoughts only through V.'s documents. They also provided UX with a reference point for future iterations.

V.'s research and reports informed overall strategy, copy, content design, and UX design. Many of her content strategy and UX design ideas appear in the current product, as well as her copy.
Tools
Invision, Zeplin, Miro, G Suite, Dropbox Paper
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