Content audit, brand strategy, interviews & research

Castlight

For this startup, V. conducted discovery interviews and researched UX around shopping for health insurance, then proposed a new strategy for consumer- and client-facing sites, including voice and tone. She also created a competitive assessment and brand strategy. Her findings informed a new health care shopping experience and tools for users seeking medical help. ↓
The site was designed by Scott Navarro, now a UX lead at Google. ​​​​​​​↓

V. has also written, ghostwritten, and edited medical and scientific content for nurses, physicians, investors, and regular people. She has more healthcare case studies here.
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